Western Look: Nudie Suit

The Original And Post '63 Logo

Nudie And One Of His Cars

The flamboyant, rhinestone-studded, brightly coloured attire often associated with contemporary cowboy types actually originated from a Ukrainian born man named Nudie Cohn in the 1940's.  Nudie started out by making western-style suits, but then moved on to things like cars, which would make him extremely famous in later years. He made suit for almost everyone who was relevant in music, Keith Richards, Gram Parsons, ZZ Top, Hank Williams, and of course Elvis Presley with his gold lamé suit to name a few.

Gram Parsons



Elvis' Gold Lamé Suit

Nudie became well known for his bright colours and quality designs and materials. No expense was ever spared where Nudie was concerned, with some of his suits being worth over $10,000 for the materials used alone.

Retro-authenticity is a key construct in creating our artist. We want him to appear original and authentic, whist at the same time contemporary. We want the retro look and feel to our music video, which is where the 'Nudie' style fts in.