A representative of Polydor records came in to talk to us about music videos, record labels and the music industry in general. Her name is Emily. Emily commissions music videos for Polydor and oversees the process of creating a music video, managing the process from budget, filming and production. The budget for a music video can vary widely, anywhere from £1,000 to £150,000, but are typically around the £20-30,000 mark. The budget may change due to external corporate sponsors who are looking for product placement in music videos in exchange for a massive pile of money. Here is an only slightly relevant, but none the less entertaining clip to help me illustrate the point:
After the budget has been determined she seeks out an appropriate director, often a well known one that she has worked with before, but sometimes she needs someone else to bring something to the video. Any potential director has to present their idea, including the narrative and mood using pictures and video clips. Once she has a director, she has to cast any actors who may appear about the video and arrange a crew, tickets and accommodation. The shoot itself usually lasts one or two days, post production is indefinite. Emily has produced several videos including Ellie Golding's 'Burn'.
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