Saturday, 28 September 2013

Revised Music Video Treatment

The tone of the song is one of misery, despair and loneliness. we will not put forward a direct narrative to express these themes, rather capture the atmosphere of them in a variety of short scenes. There will be an overriding narrative following the aftermath of a broken relationship. Within the video we will incorporate a range of abstract skulls, drawing our inspiration from 'All is Vanity' and its recent use in a Dior commercial as well as Dali's human skull. Our video will open in a bedroom. A wide shot will be used to capture the entire interior depicting an unmade bed, general mess, broken picture frame on floor to suggest a fight the night before. Woman at dressing table a la all is vanity applying make-up to bruise/swelling on cheek again suggesting a recent argument. We want to portray the nature of the lead singer who is a troubled man and moves from broken relationship to broken relationship. The video will then cut to a bar where he will be sitting on a stool at the bar, drinking. The way we use the light and line up the bottles will create a skull image. The first few skulls must be very clear to the audience, but after the first one or two the audience will be expectant of a skull and they can become more ambiguous and artistic. Therefore, the next skull will be found in a cigarette butt light up against a street wall. We will blur the camera so the one glowing ember is distorted into two and later in Photoshop; if possible will manipulate the smoke rings to curl round creating a cranium for the skull. The white collar of his shirt can create the outline of the jaw. The will have to film this at night as this is when the glowing ember and shirt collar will make for the most effective shot. For our final shot (we may potentially add or remove one, it is still up in the air) will take place in a woodland as we have direct access to it. he will be strolling in a despaired fashion in the moonlight. dancers, like in the James Blake video 'Overgrown' will follow him through the night in black/white if they show up- will have to experiment morph suits doing forward roles. They will fall into Dali's skull at the end. We have already experimented with this using human parts and it worked badly due to the varying colours of their clothing. However, I reckon if executed in a serious fashion it would be more successful. Throughout this narrative we will cut to the performance element. This is a man sitting in a room with peeling wallpaper/ posters we could try and incorporate a skull but that might be over kill.

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